Lauritz Knudsen launches special campaign

Lauritz Knudsen Electrical and Automation, a leader in the Indian electrical and automation sector, has unveiled its largest-ever product portfolio aimed at powering the nation’s key industrial clusters and growth corridors.

As part of the special campaign, the brand is traversing 30 industrial cities across the country—engaging with local leaders, stakeholders, and ecosystem partners to accelerate technology adoption in the heart of India’s manufacturing and infrastructure hubs, according to a press release.

With a strong focus on low-voltage, industrial automation and solutions for the new energy landscape, Lauritz Knudsen is driving a technology-led transformation that reaches deep into India’s industrial backbone. This landmark campaign underscores the company’s commitment to building a technologically advanced, economically resilient, and energy-smart India, in alignment with the government’s Viksit Bharat 2047 vision.

“At Lauritz Knudsen, our purpose is to deliver smart technologies that empower customers to work safer, faster, and smarter. Through this product showcase, we are reinforcing our belief that innovation must be accessible, adaptable, and relevant to the unique needs of every region across India,” said Naresh Kumar, COO, Lauritz Knudsen Electrical and Automation.